Sometimes the absence of words can be the most beautiful thing. Any great writer can step back and notice that.
Telling how drinking and driving is always the same old song, this French PSA video for Association Victimes et Citoyens puts every night of drinking into perspective. No matter what kind of night, we can all relate to the sounds of the song until the dramatic conclusion. The French ad agency La Chose shows how quickly a normal night can change and most of the time does change.
Let the video take you on a journey that especially in the absence of words still paints a powerful image.