Public displays of affection are often frowned upon, public displays of creativity however can be quite visually pleasing.
The best way to capture the ever diminishing attention span of consumers is to hit them over the head with advertising without them knowing it. Creating ads as an art form lends viewers to cognitively look and think about what they are looking at. Outdoor advertising increasingly becomes the medium of choice for capturing the public’s attention. Giant or even the most miniscule displays out in the world starts a conversation of brands, making a spot for them in the most prime location, top of mind. Advertising of this genre hardly ever feature strong copy, most are based on a strong, resonating visual. The lack of copy in these ads still warrant an honorable mention. The message of these ads make powerful statements manly due to their lack of copy. The images speak for themselves.
Placed in public places such as busses and movie theatres, these ads introduce the ACAT Campaigns against torutre. Relating the idea to bring the topic down to a human level relates the act of torture to an act that can happen to anyone, maybe even the person in front of you at the movies.
Showcasing the strength and necessity of super glue, this conveys a message that superglue holds the world together. Absolutley no copy necessary here.
Gillette’s new towels highlight the exact areas they can fix.
Quitline’s free standing insertion stops books before their intended ending to emphasize the health risks of smoking.
Exemplifying the flexibility of the Yoga Center.
Use of existing space for a creative ad for Madrid.
Colgate pizza box. My new slogan: Get the food out of your teeth.
Casino ad taking existing machine and likining it to another with an inherent meaning.
Simpsons Movie ad taking boring escalators and turning them into an entertaining stream of donuts.
Leave a lasting impression. Ad for a clothing sale for short shorts. Only women really understand the feeling that everything imprints on the back of their legs when sitting.
Encouraging advtertising that gives a fear motivation to advertise as soon as possible. Wouldn’t this grab your attention?
Hidden items in food advertises the start of a new television season of Prison Break.
Well placed pictures shows the harm in over drinking.
A complete lack of copy shows how irresistibly fun this looks.
Picture source: 123 Inspiration